New markets
Your checkout works at home. Will it work in the next market?
Each market has its own way of paying. Cards issued abroad get declined more often, customers expect local payment methods, and authentication rules differ between Europe and the US. A launch can look slow when the real problem is the checkout.
What usually causes it
- Cards processed cross-border instead of locally
- Missing local payment methods, such as iDEAL and Wero in the Netherlands or SEPA Direct Debit for B2B customers
- Prices shown in the wrong currency
- Authentication settings copied from one market to another
What I check
- Approval rates for customers in the new market compared with home
- Which payment methods your target customers expect
- Whether local acquiring is available and worth it
- Currency, price display and tax set-up
Typical fixes: a payment-methods plan per market, local acquiring, local-currency pricing, and authentication rules tuned per region.
Planning a launch?
Start with the scorecard, or ask about a payments plan for one market.